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Agenda: Flutter's Peter Jackson deals the perfect hand for Stars Group deal

5th October, 23:13

Strategically, Flutter Entertainment's purchase of the Stars Group is the real deal. In a world where bookies have struggled to gain traction in online poker and casino games, Paddy Power parent Flutter is buying PokerStars and Full Tilt, two of the biggest names in online gaming globally.

It will take control of BetEasy and Sky Bet, consolidating its position in the key sports betting markets of Australia and the UK. In America, Stars' Fox Bet will complement Flutter's FanDuel, as the group effectively doubles down on the fledgling sports betting market there.

The deal diversifies Flutter's earnings, currently concentrated in Ireland, the UK, the US and Australia. Stars has $1.4bn (€1.3bn) of earnings outside of these markets. Buying the Canadian group brings Flutter deeper into...