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AI and Data are Increasing the Number of Sports Betting Apps

13th September, 07:16

The betting industry as a whole is currently in the middle of a huge shake up. This is due to the US Supreme Court ruling that states can vote to legalise sports betting, something that a few states have either already done, or are close to doing. This has brought new markets to the world of sports betting, and that has seen a rise in the number of specialist apps that are being created with betting in mind. One are in particular, which focuses on data analysis and presentation, and another which focuses on AI are both at the forefront when it comes to the new apps that are being developed.

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These offer a personalised product that users can download and use to their advantage in some way when it comes to placing sports bets. WSC Sports are putting together a variety of different ways in which users of their apps can have highlights and other key events sent to their phone almost immediately after the event has taken place.

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From a gambling point of view, this can be utilised by punters who are looking to gain the upper hand when it comes to placing bets in the future. For example, people receiving highlights from their basketball app showing a player having a great game and scoring a lot of points will be inclined to back that team next time they are playing, as they have seen the evidence of them playing well immediately after their most recent game.

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While sports betting has been legalised in Europe for a long time, the boost that this sector is going to feel when the US market takes off is going to be huge. Even though still in its infancy, we are already seeing what kind of development the US market brings, both in terms of investment and the quality and innovation behind the products we are seeing.

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European gambling companies have moved into the US market as soon as they could, and we have also seen the US fantasy sports market change to include sports betting through a sports book. With both of these occurring at the same time and the market still finding its feet and growing, the investment we are seeing is already impressive, but also something that is likely to grow even further in the near future.

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European bookmakers will hold the upper hand in terms of betting experience and their excellent services that they currently offer are testament to that. This includes the promotions they run to gain new business and the UK mobile bonuses & offers that are available at the moment show that bookmakers are looking to bring in new business ahead of their rivals and continue to expand their portfolio of players.

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The sites at newbettingoffers.co.uk are all established in the UK and European markets, but expect to see some of those names become familiar when it comes to the US market as that gets established and more players join in.

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What to Expect from Gambling Related Mobile Apps in the Future?

According to newbettingoffers.co.uk, many of the top bookmakers offer their own betting app which can be used by players, but the future will likely hold something very different, which could influence the way you bet.

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This is all based around fan engagement and using artificial intelligence to learn what people want from their mobile apps. This can be combined with the world of betting to influence the way people bet, and when they bet.

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For example, if you are receiving notifications when big moments happen in a game, you will be tied to that game and you may then feel the need to pick up your phone and bet on the game. If a bookmaker can then offer you bets related to the highlights you have been watching, this is where you can be influenced in the way you bet.

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This works very similar to Netflix for example, who give you program suggestions based on what you have watched in the past. If you have placed basketball bets in the past with your bookmaker and are receiving basketball highlights from another app you use, the bookmaker can offer you a range of basketball bets that they want to promote as they try to put exactly what you want in front of you.

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While we are still only scratching the surface of this in terms of what will be created and how much money will be spent when the US market kicks into life, expect to receive a very personal touch from your bookmaker in the future.

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