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FanDuel Is Already The Most Popular Online Sportsbook in Pennsylvania
16th September, 20:50The Pennsylvania Gaming Control Board today released revenue numbers for August and there is one clear winner for PA online sports betting.
FanDuel Sportsbook PA, in its first full month in existence in Pennsylvania, quickly jumped out ahead and became the number one online sportsbook in terms of total bet volume, taking in $35.2 million in handle through casino partner Valley Forge Casino Resort in August. This is over $1 million per day in bets on average. Keep in mind there was only about one week where any football was being played, with several early-season college football games.
Handle includes bets, like futures, that have not yet settled.
SugarHouse Sportsbook, which had previously led the market in July, was second, taking $25 million in bets, followed by its sister site BetRivers, which took in $16.9 million.
And in last place for the month came Parx's online sports betting app, which got bludgeoned by the competition, with only $6 million in total handle, despite being the largest casino in the state.
What's more interesting regarding Parx is that they offer an iOS app whereas SugarHouse and Rivers do not. If you combine the efforts of SugarHouse and Rivers, which are both owned by Rush Street Interactive, that company actually jumps ahead of FanDuel, all of this without offering a native app on iOS.
"FanDuel Sportsbook continues to show that a national brand can quickly dominate a market," said Jason Ziernicki of PAsportsbooks.com. "FanDuel is now the number one sportsbook in New Jersey and Pennsylvania."
FanDuel being in the lead is no surprise. They are the clear winner in New Jersey every month- where there is even more competition. Given the landscape in Pennsylvania, it was expected they would jump out ahead, but they will face increased competition in September with the recent launch of FOX Bet and then in October with the expected launch of DraftKings Sportsbook PA.
"FanDuel may run into some growth issues in September with the launch of FOX Bet," Ziernicki said. "Currently, there are just three iPhone apps are active in PA."
"Parx's low betting handle may be a representation of their more cautious approach to digital marketing."
FanDuel, SugarHouse, and Rivers have all aggressively marketed their product through multiple channels, including multifaceted digital marketing efforts. Parx has been more reserved, according to sources, relying more on their in-house list of current customers and casino-goers than some of the more proactive efforts.
What's notable, however, is that the casino-going crowd likely differs greatly from the online sports betting crowd, which is younger and more tech savvy. Thus, it's clear Parx has struggled to reach the younger demographic. We had also heard that they planned to focus marketing activities on Pittsburgh, where they are not known, more so than in Philly, where they had planned to rely on their brand name. But while they were reasonably profitable from a percentage standpoint in August, they are quickly in danger of losing a significant amount of ground once larger books like FOX Bet and DraftKings accelerate their growth plans.