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FOX Bet, Sixers team up in first mobile sportsbook deal for NBA team
25th November, 14:11FOX Bet's logo will be more prominent at Wells Fargo Center when the Sixers take the court.
Last Wednesday Wells Fargo Center erupted when Ben Simmons hit his first 3-pointer, against the New York Knicks. That shot could have stood to make fans a lot of money as a prop bet considering Simmons was previously 0-for-17 in his NBA career, and now the ability to make that prop bet is something the Sixers endorse.
Monday FOX Bet announced a partnership with the team, calling it the first time an online sports betting brand has struck a deal with an individual NBA franchise. In October, the NBA itself announced a partnership with William Hill.
It's not something new in the building, though, and it's become a rather big trend across sports worldwide.
Wells Fargo Center opened a lounge this season sponsored by Rivers Casino (formerly SugarHouse) and that deal included a partnership with the Flyers. FOX Bet's deal with the Sixers includes promoting the betting company's branding on social media posts and in-arena displays, including the massive new scoreboard. FOX Bet also becomes the presenting partner of Sixers radio broadcasts on 97.5 FM.
"To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling," Robin Chhabra, FOX Bet's CEO, said in a press release. "This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I'm sure will be a successful 2019-20 season."
"Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league" added Adam Davis, chief commercial officer of Harris Blitzer Sports & Entertainment, which owns the team.
The marketplace has been dominated by FanDuel and DraftKings. FOX Bet, which launched two months ago, says that it has grown faster than the market rate in New Jersey and Pennsylvania in the last month.
In an effort to get more fans on their platform, FOX Bet is offering fans in New Jersey and Pennsylvania a $20 credit toward their first wager when they download the mobile app.
Dave Isaac joined the Courier-Post in April 2012 after covering the Flyers for three seasons elsewhere. Contact him on Twitter @davegisaac or by email at firstname.lastname@example.org.