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How Real Bookies can help you win as a bookmaker
5th February, 16:34The American Gaming Association projected that 26 million American adults will participate in some form of sports betting on Super Bowl LIV, which could generate $6.8 billion. About five million of those 26 million Americans are estimated to place their bets online. Online betting platforms have been vastly gaining popularity, seeing 19 per cent increase in traffic in 2019.
Partially it's because betting is easier to facilitate more complex bets nowadays, thanks to technology. There are different and more kinds of bets introduced and digitised bookmaking platforms allow people to manage and update their positions a lot more quickly. There's also an added benefit of the confidence in betting integrity as these platforms are harder to manipulate and can provide real-time transparency.
Online betting is now a major part of the British economy; the UK boasts of some of the oldest and most well-known bookmakers globally, thanks to its player-focused regulations attracting more citizens to adopt gambling as their favourite pastime.
What's essential in online bookmaking
For bookies and agents, it provides an opportunity to expand their business and client base with minimal capital investment, which is often a requirement for land-based casinos or retail bookies.
The online gambling market's growth was accelerated thanks to the pay per head (PPH) services software. As a bookie, which PPH service provider they go with is probably the most important decision regarding the business' future. Combing through the options with great care and ensuring you find the right pph partner should be your number one priority as a newly starting or expanding bookie.
Wrong choice in your PPH vendor could lead to sites crashing during critical trades or you going out of business.
So how does it work?
Pay per head is an exchange of bookmaking software, casino, and sportsbook for a weekly payment per player. Bookies use this software to monitor players' betting patterns, set limits, close accounts or move wagering lines. Their clients can make bets directly from their phones at any time.
The pay per head software offers two separate interfaces, one for the agent and one for the players, and makes their interactions faster and smoother.
What to look for in your pay per head service provider
Different pay per head services offer different ranges of services and capabilities so it is up to the bookie to weigh out which services must be prioritised. Some of the most important factors when evaluating pay per head services are bets they support (i.e. casino, sports), customer service, price, payment processing options, and reporting.
Globally, there are brands that are known for their reliability in the industry, such as Real Bookies, which has been in business for over 20 years. It offers numerous benefits such as a sandbox tool to help bookies create their own online shops (websites) to attract and manage their clients. It supports over 80 sports leagues, hundreds of casino games, and more than 70 horse racing tracks.
In addition, it provides 24/7 non-interrupted access to players and excellent customer service, which means that bookies can attract clients from anywhere in the world who are able to bet without bookies' intervention, helping bookies realise an incredible gain in efficiency.
When handling and managing such high volume and velocity transactions, customisability is crucial. One of the main differentiators for Real Bookies is its automated and intelligent reporting. Bookies can pull live reports at any time to analyse their clients' betting behaviours and patterns, where their agents are losing or gaining the most, and set up their automated platforms to maximise their profit.
Having the right pay per head service will make or break your success as a bookie. So enquiring proactively by taking advantage of free trials is highly recommended. Online presence is no longer a 'nice-to-have' option but a necessity in building a sustainable business. In that sense, the selection of your pay per head vendor is equivalent in importance to selecting the location of a brick and mortar store.
To find out more about how Real Bookies can help you, visit the website.