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How the coronavirus is rocking advertising, PR, and sports betting
24th March, 20:33Hello and welcome to the Advertising & Media Insider newsletter, where we spotlight the week's top ad and media stories.
First, I'm excited to announce our newest team member, Sean Czarnecki, who will help build out our coverage of the PR industry. He joins us from PR Week so he's a seasoned reporter on the beat and is already off to the races - working from the safety of home, of course. Send him tips here.
Leaked memo from top PR firm Weber Shandwick reveals guidelines for pitching reporters during the coronavirus
Toyota pulled its ads and produced a new campaign in less than 72 hours in response to the coronavirus
Cancelled ad campaigns and 60% cuts in spending: Media buyers are scrambling to manage disruptions to their businesses amid the coronavirus crisis
Another playbook that's being rewritten is sports betting. This was supposed to be the year it would take off, but that industry is grinding to a halt like so many industries amid the coronavirus. Insiders say it'll be catastrophic for the US sports-betting industry if the fall NFL and college football seasons are delayed.
Ashley Rodriguez spoke with equity analysts, industry advisors, and investors to learn what businesses are most at risk.
Read more here:
The sports-betting companies threatened most and least by the coronavirus pandemic, according the industry insiders
Sports-betting insiders say an NFL season delay would be a worst case scenario for an industry planning a resurgence around football
'It's a total bloodbath:' 5 Amazon sellers and experts share stories of turbulent sales amid the coronavirus outbreak
NBA poached a top Spotify marketer as it scrambles to keep the league connected with its fans amid a coronavirus shutdown
An Amazon-focused agency shares tips for sellers facing turbulent sales under coronavirus
3D manufacturing startup Carbon is making face shields and nasal swabs to help the White House fight the coronavirus
Rihanna's Fenty Beauty house, where 5 TikTok stars were staying and making videos, is shutting down temporarily due to the coronavirus pandemic
Harvey Weinstein's PR guru, who charges up to $30,000 a month, talks about working for the disgraced mogul, how he spins the press, and why his services have never been in more demand
An exec who manages millionaire gamers like Ninja and Shroud outlines how to build an influencer career and what she looks for in clients
A consulting startup has worked with Jameson and Biotrue. A pitch deck shows its unconventional approach to research.
The 15 hottest influencer-marketing agencies that make deals happen between major brands and Instagram, YouTube, and TikTok stars
A pro Call of Duty player tracked exactly how he spent his time for a week, from over 50 hours of esports to after-hours Twitch streaming
That's all for this week. Stay safe, and as always, if you're new to this email, sign up for your own here.