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Packers Beat Bears And Survey Shows Millions Of American's Bet On Week 1 NFL Games

6th September, 11:10

I provide insight on U.S. sports-betting & information you can bet on.

A defensive duel between pro football's oldest rivals kicked off the 100th anniversary NFL season Thursday. The Green Bay Packers shut down the Chicago Bears 10-3 in what could be the NFL's lowest scoring game by season's end. Both teams struggled to move the ball with each team gaining less than 260 yards total offense and 4.0 yards per play. That included less than 50 yards rushing for both teams; significantly low offensive production in today's NFL. It was a real struggle as the defenses controlled the flow and also forced plenty of punts with the teams combining to go 5-for-27 on third down and each team taking 10 penalties.

The Packers won the game and covered the point spread as a 3-point underdog, rewarding millions of bettors who placed a bet on Green Bay. The popular and growing in-game betting is not as brisk when there is less scoring, but sports betting is booming as legalized sports gambling is moving into cities all over the country. Currently 13 states offer legal sports betting with sportsbooks operating in accordance with the law, according to Legal Sports Report.

This weekend, millions of American's will watch and wager on their favorite NFL teams and games, and feel more comfortable doing so in a regulated, legal environment. They'll also be engaged in the NFL through fantasy football pools, daily fantasy contests and absorb content and betting advice through numerous online platforms including NFL-focused sites like Pro Football Focus.

A recent survey found that 24% of American adults say they would place a bet on the NFL if it was legal in their state. The online survey in early August conducted by Morning Consult on behalf of the American Gaming Association shows that 38 million American's - or 15% of the U.S. adult population - are planning to bet on National Football League (NFL) games this season.

That percentage of people betting on the NFL is much higher in the two largest markets for sports betting in Nevada and New Jersey. But the rapid expansion of legal sports betting has provided increased opportunity for millions of Americans to bet safely with a licensed, regulated sportsbook. This year, 7 million Americans say they will bet legally at a casino sportsbook, 1.2 million more than last year, and tens of millions of others will place bets with friends, participate in pools or squares contests or place their bets online.

"During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments," said Bill Miller, AGA's president and chief executive officer.

"Sports betting clearly impacts fans' enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators," Miller added.

Previous AGA research reported a year ago shows that the NFL stands to make $2.3 billion a year from a widespread legal sports betting market, largely as the result of increased fan engagement as American's embrace sports betting.

Next month the gaming community comes together at the Global Gaming Expo (G2E) in Las Vegas Oct. 14-17. Part of that conference is dedicated to sports betting and education through the sports betting symposium.

"I think there is just a broader appetite for sports betting than there is for other forms of gaming," Miller told a collection of national media members through a conference call Wednesday before the 2019 NFL season kickoff.

The G2E daily seminar calendar includes multiple sports betting topics ranging from legislative issues to business strategies to sportsbook operations, each with a different focus and diverse panel of experts. Thousands of sports betting industry executives and employees attend the show and share insights on the rapid rise of the legal sports betting industry in the U.S.

The interest in the NFL and betting on the games is only going to increase as more fans watch and wager on the games. Fans are more engaged in the games when they can bet on the contests, which includes being able to place in-game wagers online or from a mobile device in the biggest growth segment of the market.

Dallas Cowboys owner Jerry Jones told Yahoo Finance this week that sports betting will increase the value of NFL TV rights by 50%.

"Betting and wagering has been an integral part of the NFL for a long time through individuals, in various forms, making their wagers, my town against your town," says Jones. "But it's always to the benefit of the viewership. The viewership is where our numbers will increase. People will stay longer. That value is how our sport will benefit from gaming. I dare say that gaming will increase the value of television, of presenting our games, I dare say it will go up 50% because of the gaming concentration."