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Premium sports betting content and analysis now free on

12th September, 11:26 readers have started receiving free access to highly specialized sports betting and casino information, thanks to a partnership between NJ Advance Media and Better Collective.

A series of daily articles, analysis and educational content will appear on The articles will be written and edited by a team dedicated to sports betting coverage in New Jersey, where the industry is rapidly expanding.

"There is a lot of terrible content out there, and people clearly want something better - something much better," said Danny Ortiz, Vice President of Strategy and Innovation at NJ Advance Media. "That's what we'll provide with Better Collective, a partner with a track record of doing this the right way."

"Our partnership and the content on will be transparent with readers. We will adhere to journalistic standards and we will maintain a commitment to fighting gambling addiction. As the number one source of local news and sports in New Jersey, we had to make sure we had the best partner and we have found them."

Better Collective has 15 years of experience within online sports betting and works with more than 250 licensed partners. Its team produces data-driven content and educational material. Stories break down individual games and provide timely information throughout the season. As lines change, data will be fed to in real-time. Better Collective also will generate a library of educational content, assuring people understand exactly how sports betting works in New Jersey.

The growth of online sports betting in New Jersey has been well documented since it was legalized last year. This July, New Jersey took in $251 million of wagers, more than Nevada, which it also beat this May. About $4 of every $5 bet in New Jersey is wagered online or through apps, according to industry reports. The year-over-year growth in the New Jersey market was more than 500%, according to Legal Sports Report's industry data.

This demand has created a unique opportunity for quality content, officials from both companies said.

"Our core values center on empowering the online bettors through clear and honest information", said Jesper Søgaard, CEO of Better Collective. "This partnership will provide the best in sports betting and casino content to the readers of to help educate and empower the New Jersey audience of online bettors."