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WATIMA: Sports betting as an information market

19th August, 19:36

I am getting more concerned about the illiteracy around sports betting markets in Kenya. Because this market spells huge potential, it has drawn parallel comparison to the financial markets for a long time, but that fact remains very foreign.

As the Kenyan government is making business environment for sports betting punitive and challenging, the US on the other hand is loosening position on legalisation of sports betting and the most recent development is that New York-based stock exchange giant, Nasdaq, has entered into a partnership with a sports betting company and will be coming up with a Football Index that allows its clients to buy and sell shares in professional soccer players to bet on their future success.