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Why you need a reliable pay per head service provider like Real Bookies
7th February, 11:05Real Bookies' pay per head sportsbook software aims to make bookmaking easy
After the enactment of Gambling Act 2005 in the UK which made access to gambling much easier, online gambling has become a huge industry in the country attracting both local and global clients.
The total gross gambling yield now is at £14.4 billion with a year over year growth in players placing bets online. In the last decade, online gambling doubled in size and in online sports betting alone, there are now about 2.1 million betters.
The rise of online betting platforms is partially thanks to the need and desire for immediate access to more bets and options. Digitised bookmaking platforms allow bookies to more easily manage a wide range of betting scenarios. There's also more transparency over odds and bets for both the bookies and betters.
Online bookmaking relies heavily on pay per head services
Online gambling awards bookies and agents an opportunity to expand beyond what's possible for local land-based casinos or retail bookies, which are limited by their physical real estate. It extends their reach to clients from anywhere in the world without having to invest in multiple stores and bodies to support a large base of clients. By automating many of the manual processes, online bookmaking helps enormously increase the profit margin from each player/client and each bet while minimising risks.
This online platform relies on what's called pay per head (PPH) services software. It is the foundation and storefront for bookies wishing to establish and expand their business on the internet. Pay per head is an exchange of bookmaking software, casino and sportsbooks, where you pay for each to better employ your bookie services. Bookies can leverage these platforms to analyse players' betting patterns, change betting limits to minimise losses, and add or remove different bets.
On the players' side, they are able to wager bets more quickly from the comfort of their homes without having to stay on the phone to reach their bookie every time they want to change their positions. PPH basically automates all the manual bookkeeping activities, done with pencils and notebooks, and enables bookies to scale much faster.
Who your pay per head service provider is can make or break your business. So, conducting a careful and thorough analysis of the best pay per head service providers is absolutely crucial as a booking agent. Having the right pay per head service is equivalent to having the best store location and appropriate marketing channels to maximise your ability to reach target clients.
How to determine which pay per head provider is right for you
Step one in your search for the right pay per head service provider is to actively seek trustworthy opinions from well-respected review sites. Different pay per head services concentrate on different functionalities so it is up to each bookie what matters most. Some of the considerations would be types of bets, customer support, pricing, payment processing options, and reporting.
The industry-leading provider which has been around for 20 years is Real Bookies. It supports more than 80 sports leagues, hundreds of casino games, and over 70 horse racing tracks with new additions frequently streaming in. Its strength is in its customisability and ease-of-use offered to bookies in setting up their online shops.
Most importantly, it also provides 24/7 access to players and bookies. This means that the clients, no matter where they are in the world, are able to place their bets, allowing bookies to increase their revenue streams during their online and offline hours. Automation, supported by speed and reliability, is how your pay per head services can enable you to get ahead or lose your competitive advantage.
Another key benefit offered by Real Bookies is its reporting. Bookies can review live reports at any time to fine tune their services to clients based on real-time analysis of betting trends and odds to help maximise their profits and minimise their risks.
Surviving in today's fast-evolving and fiercely competitive markets requires fast access to accurate and actionable insights; thus, making analytics one of the most important competitive advantages for the bookies.
To find out more about how Real Bookies can help you, visit the website.