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William Hill NJ Relaunches With All New Platform

16th August, 19:02

One of the first out of the gate for legal sports betting in New Jersey and elsewhere, William Hill is a well-known brand, particularly in Nevada and in the United Kingdom. While they've done well for themselves in the first year of legalized betting in the United States, their online component has lagged behind DraftKings Sportsbook and FanDuel Sportsbook in terms of both revenue and general usability. They were one of the first to offer a site and app, which functions better than some of the casino-branded offerings, but it had looked and felt a bit stale compared to the competition.

There is a renewed focus on prop bets and in-game betting. William Hill's previous iteration did not feature many props, which have proven to be popular with more casual online betters. Additionally, some estimates say live or in-game betting makes up nearly 50% of the market in New Jersey so far.

William Hill's new app will focus heavily on the ability to bet while a game is going on. Combined with their popular brand name and recognition and the new platform, William Hill will look to compete with DraftKings and FanDuel this fall, once football season starts.

They'll also have a renewed focus on digital marketing. They have struck a partnership with Income Access, a popular payment and reporting provider for partners to promote their online brand. There will undoubtedly be other marketing campaigns and plenty of commercials and digital advertising.

Look for William Hill to focus on rejuvenating their brand, making it younger and offering a new, upgraded user experience.